20 comments

  • mtnGoat8 hours ago
    I've been invited so two similar events over the past couple decades and one company I worked for had standing weekly meetings with Google. All I can say is my experience is pretty much they same, they lure you in wanting info and to help you, but don't give any answers and just keep wanting more info. In the end they didn't unblock us and in my opinion built a lot of what we shared into their systems. It was a knowledge theft exercise in my opinion, was NOT in any way meant to help anyone but Google.
    • mountainb3 hours ago
      When I handled a lot of ad spending for numerous companies, Google would schedule continuous meetings with junior sales people dedicated to figuring out which client relationships that they could interfere with to convince me to spend more money recklessly. This is a common experience in that particular industry with Google's salespeople in particular.

      What's interesting about that is that if any of the (dozens? over a hundred?) salespeople that I interacted with could have provided a solid rationale for what they were suggesting in the context of what a particular client wanted to achieve, I could have been persuaded. None of them ever did at any time. It was always just a one-sided appeal to spend more money with no coherent plan for a return on spending.

    • mtnGoat8 hours ago
      in fact the standing weekly meetings were cancelled after we got to the point where the entire half hour was consumed with going over all the AIs their end had they we were still waiting for answers on. Since we never got any, we cancelled the meetings as wasteful.
    • DidYaWipe6 hours ago
      This article doesn't give any specifics on the "shadow-banning." I am totally willing to believe in any douchebaggery anyone reports from Google, but I (as anyone should) require specifics to give any credence to the writer's claims.

      This "article" fails to answer the first questions you'd have. For example, how did Google single you out for this invitation? The article asserts that it was all "shadow-banned" site owners, but then says the Google employee denied all shadow-banning. So how was the invitation phrased?

      I'm not even going to waste time breaking down the rest of the empty bullshit in this article. It's unfortunate, because I'll bet every claim made against Google is true. But I'm not going to give a single one credence without specifics. If you're too lazy to provide those, you don't deserve support.

      • verzali5 hours ago
        From a quick search it seems you get invited to these things by filling in a feedback form for Google.

        As for shadowbanning, well, it doesn't take much to remember Google is a search platform and then to match that with his complaints about his site getting deranked.

        Maybe that could have been made clearer, but surely if I could figure that out you could too.

        • DidYaWipe5 hours ago
          Nobody should be expected to run around doing searches to support the assertions in a random article. Why would you serve as an unpaid tool?

          Anybody on here can speculate as to what Google does to this or that Web site; but if you're going to write an article claiming it as fact, you need to support it.

          It's a bummer that your time is free.

          • meiraleal2 hours ago
            Your time seems to be free as well as engaging to demand "proof" wastes as much time. But yours is way more wasted as you created only a HN comment, not a proper blog article.
            • upghost47 minutes ago
              last two comments mentioned it... is "your time is free" a new pejorative for "loser" or something?
      • CogitoCogito6 hours ago
        You could maybe consider directing these questions to the author of the article? Given the context, I'm sure he'd appreciate the feedback.
        • DidYaWipe5 hours ago
          It's not uncommon for the authors of articles posted here to come to the comment forum.
  • pikseladam1 hour ago
    I visited this website, and Chrome ended up blocking around 2,500 third-party cookies. Websites like this should face consequences for such behavior—it’s like dealing with a live malware site.
  • Animats10 hours ago
    "It was then I realized this wasn’t our funeral, it was Google’s."

    What Google seems to be doing is banning aggregation sites. There was a previous posting today by someone who was complaining about low ranking for his book review and link farm site. Google wants to be the only aggregator. Why fan out queries to another level of aggregator?

    A list of the 20 sites he's talking about would help. How many of those are aggregation sites?

    • sanderjd9 hours ago
      The whole article is pretty confusing to me. It's never made at all clear what this event was supposed to be about or why this specific set of people were there. Presumably it wasn't "invite people who run 'shadowbanned' sites" when they don't acknowledge that there is such a thing. So what was it, then?
      • bdjsiqoocwk6 hours ago
        > Presumably it wasn't "invite people who run 'shadowbanned' sites" when they don't acknowledge that there is such a thing. So what was it, then?

        Answer: it WAS to invite people who run shadowbanned sites, they just don't acknowledge that there is such a thing.

        • DidYaWipe6 hours ago
          Which makes no sense. How did they phrase the invitation, then?

          The writer is too lazy to say.

          • toofy3 hours ago
            A few years ago, a guy went super viral with a video of himself getting punched outside of a bar. He cried nonstop and went on the typical outrage media tour. Over and over declaring how unfair it all was “These people attacked me because I wore a hat! They attacked me because the color of my hat!”

            It seemed super suspicious from the jump, I kept asking myself, “There has to be more to this story, this guy is being incredibly vague, is there more to this?”

            A couple days after his media circus tour, videos from other people started popping up. these videos told us a little bit more. video after video of this guy—for hours—trying to start fights with dozens of people. multiple videos of him complaining while getting ejected from various bars by bouncers. he spent like 6 hours at many, many bars provoking and then feigned shock when it happened. “my hat. every time i go to this particular city, they physically beat me because they don’t like my hat” … ya left a little bit of important context out eh friend?

            this blog post feels very similar to me as that guys initial video. something is missing.

      • DidYaWipe6 hours ago
        It's not confusing; it's totally unsupported bullshit.

        The author claims that a bunch of "shadow-banned" site owners were invited to some summit, but couldn't be bothered to say how this invitation was phrased or delivered. How were the recipients identified, especially when he says the Google person claimed that no such sites existed?

        This whole thing is an insulting waste of time.

        • pvaldes3 hours ago
          > How this invitation was phrased or delivered

          This is irrelevant for the theme. Some could came in a plane and other in a car, but who cares? Is assumed that either they were invited or wouldn't had walked on the building and asked about how improve google for hours. I assume that Google has some level of check-in security at least.

          > claimed that no such sites existed?

          claimed that they weren't shadowbanned, that is a different thing. And they were said that only some pages were affected. This means implicitly that google was aware that the webs existed.

          • nailer2 hours ago
            It’s irrelevant because reaching out to shadow banned companies does not seem like a rational thing for Google to do and and while we may dislike Google they do at least seem rational.

            I initially read this article with sympathy, but something isn’t adding up

  • danpalmer8 hours ago
    > took place on October 29

    > The day before, he led the group on a tour

    > The building was empty

    Monday, October 28th, was a work from home day.

  • oraphalous11 hours ago
    The whole world seems dedicated to the goal of extracting value rather than creating it.
    • throwaway4847611 hours ago
      Or tricking someone else into creating value for you to take.
      • akira250111 hours ago
        People tend to create value inherently. If they are not receiving the benefit of that then it would most appropriately be described as theft with the aid of blind regulators.
    • WalterBright8 hours ago
      Anything you get for free, that requires someone else to work to provide it, means you're going to pay for it one way or another.
      • lesostep4 hours ago
        It could be true for things that could only be "used" once. But I don't think that it's a valid point at all times. Recently, for example, I've made a little "Linux for dummies" zine, and put it on my shelf. Sometimes guests take it, read it, and put it back. Technically, all of them get to read it for free, through no additional cost to me, because this zine already existed before they knew they wanted to "use it", and this zine will continue to exist after they "use it".
      • thaumasiotes7 hours ago
        Sure, if it doesn't exist before you order it.

        If it's already been made, someone may even pay you to take it away.

    • metadat8 hours ago
      Welcome to capitalism. It's a tough realization.
      • pvaldes4 hours ago
        Capitalism and thief are different things. We should stop using the first to justify the last. If this people was lured to work for free, this is not capitalism.
      • WalterBright8 hours ago
        It's a free country. You're free to implement a search engine and let anyone use it for free.

        Good luck paying for it, though.

        • stavros7 hours ago
          This is kind of disingenuous when the grandparent comment is complaining exactly about the particular way this country is free in.
          • WalterBright5 hours ago
            Not at all. If someone wants to fund a charity search engine, they can do it.

            No matter how you structure it, somebody is going to have to pay for it.

            Another way of saying it is there's no such thing as a free lunch. In any society, any where, any time.

            You might as well wish for an antigravity machine :-)

            • stavros5 hours ago
              Depending on who pays, the incentives are different. In a socialist society, where some things are funded by the government, those things are generally much more aligned with the interest of the public than in capitalism, where most money wins.
              • s1artibartfast2 hours ago
                Man, those Cambodians really loved the killing fields. You should have seen how excited they were
        • rurban7 hours ago
          So we need to persuade the NSA to finance our new search engine? Or should we turn to Putin or Xi? The European surveillance services would not be able to
          • WalterBright5 hours ago
            You still have to pay the NSA, in the form of taxes.
      • smsm426 hours ago
        I'm sure that the glorious Communist Party would build a google where every site is equal in ranking and always occupies the first page.
    • mmaunder10 hours ago
      You're surrounded by and typing on valuable goods and services that you received in exchange for a store of value called money, which you received by providing value to someone else.
      • 8 hours ago
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  • encoderer8 hours ago
    > page has 22 ads

    > calls chief search scientist “elderly”

    > concludes google is dying

    Author if you’re reading this the answer lies within.

  • mensetmanusman10 hours ago
    Will google ever recover the culture, or did management kill it?

    Maybe that’s the purpose of our economic system? No inefficient fun?

    • musicale10 hours ago
      What seems to happen is that after there is an initial surplus of value or benefit in any business - perhaps some of it going to customers, some of it going to service users, some of it going to employees, etc. - eventually someone in charge identifies and implements a way to tap that benefit and turn it into money that is absorbed by the company.

      And with a monopoly, some of the surplus simply vanishes as deadweight loss.

      Google makes nearly $500K in profit (out of $1.6M in revenue) per employee. It seems possible that they could potentially bring back some of the old work environment, or maybe even reduce overall encrapification, but there is little incentive to do so.

    • DANmode10 hours ago
      Google is not simply a moneymaking tool.

      You're missing a(t least one) piece of the puzzle.

      • musicale9 hours ago
        I'd like to think so. If Google didn't provide some useful goods (Pixel phones) or services (Google Cloud) then it would be a purely financial company.
        • nine_k9 hours ago
          For a ton of people, the ads Google sells are very useful. The ads make their products visible. It's weird (do you often click on ads?) but the effect exists, some customers do come this way. Businesses, big and small, readily buy ads.

          This is what powers their empire, not selling phones or even GCE. Search is but a delivery vehicle of ads, maybe one of the most powerful but not the only one.

          (Disclaimer: I don't buy or sell ads, and run an ad blocker in my browsers.)

          • WalterBright7 hours ago
            I don't think I've ever clicked on a banner ad. I don't even see them, as my brain just treats them as a featureless background.
            • BrandoElFollito6 hours ago
              This is what I noticed to when I had to disable the ad blocker on some sites.

              The ads are annoying because they break the reading flow (I think it is called parallax when the ad moves with your scrolling, but slower - I hate that).

              My brain just compensates to keep z smooth reading peace but I have no idea what the ad is about.

  • Apocryphon10 hours ago
    What exactly are these websites, why do their webmasters have a special relationship as "Google Web Creators," and how is it so many of them were coincidentally shadowbanned? This article is interesting about the state of Google as seen by a visit to the campus and at a dismal event, but I still don't have a clear idea who the people let down by Google are.
  • wpietri10 hours ago
    Wow, this is impressively brutal. I don't know anything about search or ranking these days, but the way insist on putting an AI summary at the top of every page definitely is good evidence for the theory that Google doesn't give a damn about the people doing all the actual work that makes a search engine valuable.
    • forgetfulness10 hours ago
      They must be planning on milking what value can be had from the web to which they used to be the entryway, and clash with OpenAI, MS and Apple over AI trained on curated datasets, to layer some semblance of a business model over it. And I say milking because the relationship to websites is now parasitic for the most part.
    • nine_k9 hours ago
      I started using Google search like ChatGPT, for asking questions and reading the AI responses. In many simple cases, it suffices.

      As an actual search engine, Google search is still not bad, but now one of the many, without a large edge it used to have; I try it when DDG does not bring results I want, or I query DDG when Google does not bring results I want.

      • __rito__8 hours ago
        If you are doing this, I suggest giving the Perplexity app a try. It's very fast, convenient, and accurate. It was Perplexity, and not ChatGPT that reduced my Google usage.
    • CamelCaseName8 hours ago
      I'm not really sure what option Google has. It's do or die.
    • wrycoder10 hours ago
      Same for Amazon reviews.
  • iamnotsure6 hours ago
    Google procures to poison guests with dead animals and alcohol.
  • pzo8 hours ago
    Google business model is mostly ads (~80% revenue) and majority of their ads are from google search (~60% of revenue). This allowed them to subsidise many other projects in the past.

    These days they have a lot of competition in ads scene (meta, tiktok, x, reddit, amazon) and also other are gunning at google search: perplexity, searchGPT, bing. Apple choosing OpenAI for Apple Intelligence. Amazon teaming with Anthropic for Alexa. On top of that antitrust in EU and USA.

    That's the reason google is killing lots of projects or loosing on many fronts these days or they aggressively try to monetise other projects (Youtube, Manifest V3.0). If they don't win in this AI race or diversify revenue/business model enshitification will continue.

  • CamelCaseName8 hours ago
    > It was then I realized this wasn’t our funeral, it was Google’s.

    Yeah, this is a nice thought, but Google is still a ~$3T business and probably will be for at least the next decade or two.

    There's no karma or justice in the world, only cutthroat businessmen. And Google hires as many of those as they can.

    • WalterBright7 hours ago
      > There's no karma or justice in the world

      Life isn't fair, nature isn't fair, nothing made by man is fair.

      The best we've got is providing people with freedom. And cutthroat businessmen have provided all the luxuries and food you have.

  • dare9449 hours ago
    "Empty too, was the rest of Google’s behemoth campus. Their numerous buildings are surrounded by beautiful, park-like pathways with no one to enjoy them but the groundskeepers. They follow the paths with their lawnmowers, weaving between softly shaded employee parking lots, with no one to park in them."

    Without comment on the rest of the article, I can personally confirm that this particular statement is disinformation. I was there, in person, at the Google Mountain View campus, on October 29, 2024 visiting as a representative of an external partner (and as a long ago former employee). I did not attend this event, but I was nearby the entire day. Throughout the day the building I was in was very busy, with many people coming and going and working at desks. At lunchtime, we walked to the Google cafe a few buildings away which was brimming with people, to the point where our group of three struggled to find a table to eat at.

    Of course there may have been buildings on campus which were empty or sparsely utilized. But the area I was in (western end of Charleston Rd) was anything but empty. In the future, the author should try to stick to the truth when making their point.

    • isaacfrond7 hours ago
      You need to read better: The day before, he led the group on a tour of Google’s biggest office

      So that would be October 28. Apparently, the office was closed that day. As the author was there on 29 as well, it’s still pretty misleading though.

  • 11 hours ago
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  • neilv9 hours ago
    I don't know how accurate this writeup is, but the characterization of behavior was eerily familiar.

    If they'd been talking about a certain other place that I know, I would've wanted to shout "Exactly!", and would've implicitly believed that's what they saw.

    There's a type who exhibits a combination of arrogance and self-interested fixation. There's no malice, and they aren't sociopaths, and they don't think of themselves as jerks. But they have a sense of superiority and entitlement, and can be aggressively, er, norms-bending, to get what they want.

    Some environments seem to either attract them, or to nurture them. It's something unclear to me about the individual environment, not the external kind of organization (e.g., one high-prestige organization has a lot of it, but another high-prestige organization of the same kind doesn't).

    I could attribute it to "culture", because I don't have any more specific theory, and play by ear how to try to filter or nurture it out of a collective. But I suspect there's a critical mass of that type gaining positions of influence in the organization, at which point the culture becomes irreversible, since there's too much arrogance to see it as a problem. At that point, I'd guess the rest of the people should be looking at their options for leaving, and also try not to think or behave like that type themselves.

  • seethedeaduu5 hours ago
    • meiraleal1 hour ago
      I hope one day HN will evolve to stop being a nest of (x/g)ooglers downvoting anything against google. This cancer of a company and culture must go
  • bdjsiqoocwk6 hours ago
    I'm telling you, many google employees are in a cult. They deny evidence in full confidence because thats what they're told say their work place.
  • slowhadoken8 hours ago
    Lmfao
  • synack11 hours ago
    Maybe don’t put ads between every paragraph on your blog.
    • quuxplusone10 hours ago
      The site also disables the back button (on mobile Chrome).

      I have no idea why the site owner thinks their site was downranked (and the article never says: it assumes some context I lack), but I cynically wonder if it's related to the back-button and video-ad thing.

      Edited to add: This article here provides some information about the meeting/roundtable thing described in TFA. https://www.seroundtable.com/google-creator-summit-38196.htm...

      • CamelCaseName8 hours ago
        I haven't read your linked article, but it's crystal clear when you get downranked.

        One day your analytics show you're getting less and less traffic from Google, while other sources remain constant. What else could be the reason?

    • Terr_10 hours ago
      Even for the most ad-crappified site, I think the objection to a mysterious and opaque system is still valid, especially when it's arguably a monopoly or close enough not to matter.

      In other words, I'm not saying their site deserves to be shown, but in general people do deserve a way to see why their site is in a weird status and have some documented path to redemption.

      _________________

      Quoting the relevant bits for convenience:

      > Undeterred, we then asked the only question that mattered: Why has Google shadowbanned our sites? [...] He insisted it is only done at the page level.

      > Many of the shadowbanned site owners attempted to politely push back and point out that the reason all 20 of us were there was specifically because our entire site was deranked from Google in a single night. [...]

      > When asked what was wrong with our sites, as if we were jilted lovers in an abusive relationship being kicked to the curb, one Googler actually said “it’s not you it’s me”.

      > Finally, someone bluntly asked, since nothing is wrong with our sites, how do we recover?

      > Google’s elderly Chief Search Scientist answered, without an ounce of pity or concern, that there would be updates but he didn’t know when they’d happen or what they’d do. Further questions on the subject were met with indifference as if he didn’t understand why we cared.

      • ytoawwhra928 hours ago
        > deserve a way to see why their site is in a weird status

        Like this? https://developers.google.com/search/updates/core-updates

        > have some documented path to redemption

        Like this? https://developers.google.com/search/docs/fundamentals/creat...

        • Terr_6 hours ago
          As it says, they were desperate enough to travel in-person to Google headquarters to attend an event during weekday work-hours. That kind of effort usually means other avenues have been explored and exhausted.

          Are you saying site-owner is just incredibly dumb, and never noticed/tried those online resources despite being highly motivated to do so? Or is it that you think they found a useful answer they didn't like, and are lying?

    • infecto11 hours ago
      I could not read the whole thing or even get the gist of the parent site. Looks like one of those late 2000s content farm sites filled but chum box ads. Low quality all around.
    • iandanforth10 hours ago
      Not that this invalidates your comment, but why do you put yourself through ads? Block them.
    • 11 hours ago
      undefined
    • generalpf10 hours ago
      I was reading this on my iPhone 11 Pro and my phone was turning warm in my hand. My music kept stopping and starting again. Eventually I had to kill the browser.

      I am sorry this is happening to the authors. Maybe it’s related to the scumminess of their blog, maybe it isn’t.

      • surgical_fire3 hours ago
        I read it on my OnePlus Nord using Firefox with an adblocker.

        I experienced none of what you did.

        Maybe you should try a decent browser on a decent phone.

    • stefan_10 hours ago
      This is exactly the kind of trash spam site I want Google to ban. Maybe thats why this writer had such a gloomy feeling.
  • mmaunder10 hours ago
    [flagged]
    • Terr_10 hours ago
      > It's spam

      For what product? Or do you mean there are simply too many submissions?

      > Ads overlayed on ads overlayed on ads.

      That's a fair critique, but does it merit flagging?

      If "too many ads spoils the reading experience" is a cause for flagging content that would otherwise have some merit, then we should also be flagging all the submissions to otherwise-aboveboard news sites which happen to have pay/subscribe walls.

      I'm not entirely against that in theory, but AFAIK that's not where the informal bar is set right now.